TMMA Black Apply
04 About · The Agency

Fewer briefs. Deeper work. By application only.

TMMA Black is the selective arm of Top Music Marketing Agency — a specialised team across five cities, accountable for a curated roster of artists, labels and agencies. Fewer than 6% of applicants are accepted.

Team
Senior only
Cities
5 · global
Accepted
< 6%
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We believe the next decade of music will be built by fewer, sharper teams — and we plan to be one of them.

TMMA Black exists because the most ambitious artists, labels and brands kept asking for the same thing: a single team that could hold the whole picture — positioning, creative, paid, partnerships — and stay accountable for the outcome.

Most agencies are built to scale the number of clients. We are built to scale the impact per client. The result is a smaller roster, longer engagements, and work that holds up for years after the campaign ends.

The team is based in Dubai, with people across Singapore, Italy, Vancouver and Los Angeles. New partners join by application only.

§ Origin

From a studio in Italy. To five cities.

  1. 2022

    Founded in Italy.

    Matteo Hon starts TMMA Black with a handful of artists and a thesis: do less, do it better.

  2. 2023

    First international briefs.

    Roster expands to UK and US partners. The selective model takes shape.

  3. 2024

    Team spans four continents.

    Specialists from label, platform and brand-side join the partnership.

  4. 2025

    HQ moves to Dubai.

    A central hub for the global roster. Italy remains as a creative residency.

  5. Now

    Five cities. 37 territories.

    Dubai HQ, with people across Singapore, Italy, Vancouver and Los Angeles.

§ The Team

Led by the founder.

Strategy and positioning come straight from the founder’s seat — pitched, scoped and shipped end-to-end. No outsourced thinking, no recycled decks, no handoffs.

§ Cities

Five cities. One way of working.

We don’t outsource. The people who lead the work live in the markets that matter to it — from a creative residency in Italy to a global hub in Dubai.

  1. 01 HQ · since 2025

    Dubai

    --:--local

    Global hub. Operations, partnerships and the founder’s office.

    25.20° N · 55.27° E
  2. 02 APAC

    Singapore

    --:--local

    Brand partnerships, label relations and APAC platform leads.

    1.35° N · 103.82° E
  3. 03 Origin · since 2022

    Italy

    --:--local

    Creative residency. Strategy, art direction, A&R, and press.

    41.90° N · 12.50° E
  4. 04 North America

    Vancouver

    --:--local

    DSP editorial, analytics and attribution.

    49.28° N · 123.12° W
  5. 05 US West

    Los Angeles

    --:--local

    Paid media, creator partnerships, US press & content.

    34.05° N · 118.24° W
§ Brand Collaborations

Activated with brands.

Music meets retail, sport and gaming. Selected activations led or co-led by the team — tying releases to live moments, retail drops and global broadcasts.

Selected activations across retail, sport and gaming — full case decks under NDA.

§ Corporate & B2B Partnerships

Major-label partnerships.

Campaigns delivered alongside the world’s largest music companies — under the same standard we apply to our smallest engagements.

Universal Universal
Warner Warner
Sony Sony
Columbia Columbia
EMI EMI
Atlantic Atlantic
§ The Process

The TMMA Black Way.

Five stages, one team, one inbox. From the first call to the work that outlasts the campaign — the same arc, every time.

  1. 01

    Apply.

    By application only. Every brief read by a partner.

  2. 02

    Listen.

    Audit the artist, the catalog, the market and the window.

  3. 03

    Build.

    Positioning, creative, paid and partnerships, in one plan.

  4. 04

    Ship.

    Coordinated launch across DSP, paid, press and creators.

  5. 05

    Compound.

    The work that outlasts the campaign — quarter after quarter.

§ Operating Principles

How we work.

01

Fewer engagements, deeper work.

We hold a small number of partners on purpose. It is the only way to keep the work at the standard we promise.

02

One team, end-to-end.

The person who briefs you is the person executing. No outsourced strategy, no recycled decks.

03

Quiet beats loud.

We don’t chase noise. We build campaigns whose effects are still measurable two years after the rollout.

04

The truth, early.

If we don’t see how to materially move the artist, we say so — even if it costs us the engagement.

§ The Exclusions

What we don’t do.

What we refuse matters as much as what we offer. The selective model only works when the boundaries are clear — on both sides of the table.

  1. /01

    We don’t accept everyone.

    Fewer than 6% of applicants make it through. The roster has a fixed number of seats — we’d rather leave one open than fill it for the sake of growth.

  2. /02

    We don’t sub-contract strategy.

    The person who scopes the work is the person who ships it. No off-shore desks, no white-label opacity.

  3. /03

    We don’t recycle decks.

    Every campaign is briefed from zero. If a slide could’ve been written for someone else, it doesn’t belong here.

  4. /04

    We don’t promise virality.

    Virality is a side-effect of taste, timing and craft. We promise the inputs — not the lottery ticket.

  5. /05

    We don’t work without a definition of winning.

    If a partner can’t name what success looks like, we’ll help define it — or we’ll pass on the project.

• By the Numbers

Quietly, year over year.

0-FigureStreams driven
0%Senior practitioners
0Territories campaigned
<0%Of applicants accepted
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Work with the team.

If we’re a fit for your project, we’ll respond within seven business days.

Apply ↗