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Case Study

Always on.

Blahbotski — NYC reggaeton with Colombian roots and 80s pop melodies. An ongoing Spotify-led partnership across the entire catalog: every single, every month. The flagship Cositas Ricas window alone delivered 1M+ impressions.

GenreReggaeton · 80s pop
BasedNew York
HeritageColombian
CadenceSingle / month
StatusActive
Blahbotski
REGGAETON · NY Cesar Gonzalez · Always-on programme
/01 The Artist

Reggaeton with an 80s pulse.

Blahbotski is the alter ego of Cesar Gonzalez, a New York native fast becoming a symbol of transformation and resilience inside an ever-shifting music industry. He blends his Colombian heritage with the unmistakable colour of 80s pop and rock — infectious melodies, pulsing reggaeton rhythms, hooks that hold the room.

Lyrically he sits across the spectrum: the highs and lows of love, the rush of adventure, the weight of loss. The intent stays consistent — leave the listener uplifted, optimistic, ready to face the next thing.

Blahbotski
Blahbotski
/02 The Brief

A new single every month.

Fresh from Ese Cuerpicto on June 21st, Blahbotski was already gearing up for Santa Culona on July 20th — Colombian Independence Day — the first beat of a prolific season committing to a new single every month for the rest of the year.

The brief: a marketing partner that could keep pace with that cadence and push every single, not just the launch track. The programme has now run across the catalog — El Cora, Soñandote, No Diga Eso, Santa Culona, Chica X, Rebota, Cositas Ricas, Eh Ave Maria Pues, Shake Especial and Me Imagine — with Cositas Ricas the original two-month flagship that anchors this case.

Blahbotski — Cositas Ricas cover art Listen on Spotify
/03 The Catalog

Every single.

Blahbotski · ongoing catalog programme

El Cora Soñandote No Diga Eso Santa Culona Chica X Rebota Cositas Ricas Eh Ave Maria Pues Shake Especial Me Imagine

Modern reggaeton with melodic 80s edges. The partnership pushes every release on the artist profile — from Cositas Ricas, the original two-month flagship, through to the latest drops.

Spotify profile
/04 The Work

Spotify Ads Studio, tightly targeted.

01

Spotify Ads Studio

A two-month flagship window on Cositas Ricas set the playbook — full-profile promotion structured to convert one ad impression into a real stream and a new follower. The same stack now runs against every new single Blahbotski drops, iterated weekly on save and retention signals.

  • /aFull Profile Promotion — surface every release on the artist page
  • /bTargeted Locations — reggaeton-dense US clusters, LATAM tier-1
  • /cTargeted Similar Artists — modern reggaeton + 80s pop overlap
  • /dTargeted Playlisting — ad spend behind the editorial wins
02

Playlisting & YouTube extension

Editorial and independent reggaeton placements ran in parallel to feed algorithmic reach. The partnership later extended onto YouTube — six official music videos backed by Google Ads to lift visibility and watch-time on the channel.

  • /a15+ reggaeton playlist placements secured
  • /b50,000+ playlisting streams on Cositas Ricas
  • /c100,000+ algorithmic streams across the Spotify profile
  • /dYouTube channel push — 6 official videos via Google Ads
/05 Results

Verified inside Spotify Ads Studio.

Headline figures from the original two-month flagship window. Numbers reported directly by Spotify Ads Studio — the partnership has continued across every subsequent release.

0M+ Impressions delivered inside Spotify Ads Studio
0K Reach · unique listeners
0.92% Audio ad completion rate
0K Clicks · 5.21% CTR
/06 Anatomy

How the partnership moves.

  1. M01 · Light

    Spotify Ads Studio live

    Cositas Ricas full-profile campaign launches. Similar-artist audiences built across modern reggaeton + 80s pop overlap. First creative variants ship.

  2. M01 · Read

    Read & reallocate

    Best-performing creatives identified. Geo and audience clusters pruned. Spend reallocated against save and completion-rate signals.

  3. M02 · Push

    Playlisting & algorithmic compound

    15+ reggaeton placements come online. Discover Weekly, Release Radar and Autoplay placements compound on top of paid reach.

  4. M02 · Close

    Cositas Ricas case closes

    1M+ impressions, 935,560 reach, 54,349 clicks, 98.92% completion. 100K+ algorithmic streams added on top of 50K+ playlisting streams.

  5. Ongoing

    Every single, every month

    Partnership extends onto YouTube — 6 official videos via Google Ads. The Spotify-led cycle keeps running on each new release: El Cora, Soñandote, No Diga Eso, Santa Culona, Chica X, Rebota, Eh Ave Maria Pues, Shake Especial, Me Imagine — and counting.

/07 Official Data Reports

Verified data, on request.

Performance numbers from the Cositas Ricas campaign are documented in four official reports. Reserved for verified partners and prospective clients, under NDA.

NDA
/01 10 pages

Spotify Ads Studio Report

Impressions, reach, frequency, completion and CTR — raw export from Spotify Ads Studio.

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NDA
/02 7 pages

Playlisting Performance

15+ reggaeton placements, save velocity per playlist, and 50K+ stream attribution.

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NDA
/03 8 pages

Audience Overlap

Reggaeton + 80s pop similar-artist clusters. Save and listener-retention curves.

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NDA
/04 9 pages

YouTube Channel Push

Google Ads on six official music videos. Watch-time, view-rate and channel lift.

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Reports are shared with verified prospective partners only. Apply to receive the deck.

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