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Case Study

Grenade Sky.

Vanattica — the rock project of producer / writer Travis Leonard (aka HOBART). A six-month, playlisting-only push on the Grenade Sky album took it from a 200,000-stream target to 755,534+ delivered. 277% over goal.

GenreRock
BasedLos Angeles
AlbumGrenade Sky · 10 tracks
Window6 months
ChannelPlaylisting only
StatusConcluded
Vanattica
VANATTICA · LA Travis Leonard · HOBART
/01 The Artist

Rock with screen-ready credentials.

Vanattica is the rock project of producer and writer Travis Leonard — better known to the studio world as HOBART. If the name doesn’t ring a bell, the catalog probably does: Confidential Liar has rotated through ESPN, MTV and the Watch Dogs video game.

That cross-screen pedigree gave the project a built-in audience — but one scattered across film, TV and gaming touchpoints rather than concentrated on a single DSP. The brief into TMMA Black: pull that audience onto Spotify, then build something the algorithm would keep feeding on its own.

Vanattica
Vanattica
/02 The Brief

Ten tracks, one number.

Grenade Sky — the ten-track Vanattica album — needed to land. The number on the brief was clean: 200,000 total streams across the album inside six months. No paid media. Playlisting only.

That meant we had to win on the merit of the songs — pitch them into real rock playlists, sequence the album so save velocity built across all ten tracks, and keep the curation engine warm long enough for the algorithm to take over.

Grenade Sky album cover Listen on Spotify
/03 The Album

Grenade Sky.

Vanattica · ten-track album

Rock Alt-Rock Los Angeles 10 tracks

Guitar-forward, melodic, screen-ready rock from the writer-producer behind Confidential Liar. Built to hold attention from the opening riff through to the final track.

Album on Spotify
/04 The Work

Playlisting, end to end.

01

Editorial Outreach

Pitch architecture built track-by-track for the album. Editorial desks across global rock and alt-rock verticals were briefed not just on the record, but on the credibility behind it — HOBART’s production roster, ESPN / MTV / Watch Dogs syncs, the writer-led story.

  • /aTrack-by-track pitch architecture across 10 cuts
  • /bRock & alt-rock editorial desks — global & territory
  • /cSync credentials surfaced in every brief (ESPN, MTV, Watch Dogs)
  • /dMetadata stewardship to feed Release Radar & Discover Weekly
02

Independent Curator Network

In parallel, the album was placed inside our independent rock curator network — tastemaker playlists with active listeners, not vanity follower counts. Album sequencing was tuned so save velocity carried across all ten tracks, not just the lead single.

  • /aIndependent rock playlists with verified listener activity
  • /bAlbum-aware sequencing — save velocity across all 10 tracks
  • /cSix-month sustained programming, not a release-week burst
  • /dAlgorithmic compounding — Autoplay & Radio handoff
/05 Results

Goal cleared by 277%.

Six months. Playlisting only. No paid media. Numbers reported directly inside Spotify for Artists.

0K Original stream goal · 6 months
0K+ Streams delivered on Grenade Sky
0% Above original target
0 Album tracks promoted · track-by-track
/06 Anatomy

How six months moved.

  1. M01

    Album audit & pitch architecture

    Track-by-track positioning across the 10 cuts. Editorial briefs assembled with the HOBART / sync narrative front-loaded.

  2. M02

    Editorial & curator outreach live

    Global rock and alt-rock desks pitched. Independent curator network engaged in parallel — tastemaker placements over vanity adds.

  3. M03

    First placements & save signal

    Lead playlist adds report. Save velocity tracked per track to identify which cuts were earning their keep with real listeners.

  4. M04

    200K target cleared

    Original brief target reached at the four-month mark. Programme held steady — the goal becomes maximising the runway, not closing early.

  5. M05

    Algorithmic compound

    Autoplay, Radio and Discover Weekly placements take over from the curation work. Streams keep climbing without new paid input.

  6. M06

    Goal cleared by 277%

    Campaign closes at 755,534+ streams. Final report and learnings handed to the artist team.

/07 Official Data Reports

Verified data, on request.

Performance numbers from the Grenade Sky campaign are documented in four official reports. Reserved for verified partners and prospective clients, under NDA.

NDA
/01 11 pages

Album Stream Curve

Six-month stream trajectory across all 10 Grenade Sky tracks — raw export from Spotify for Artists.

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NDA
/02 8 pages

Per-Track Breakdown

Save velocity, listener retention and skip rate measured per track across the 10-cut album.

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NDA
/03 9 pages

Playlist Placement Map

Editorial & independent placements across rock and alt-rock verticals, with save attribution per playlist.

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NDA
/04 7 pages

Algorithmic Handoff

Discover Weekly, Release Radar, Autoplay and Radio compounding in months 5–6 after the curation runway.

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Reports are shared with verified prospective partners only. Apply to receive the deck.

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